ABOUT AFRICA TRAVEL SHOWS: PURPOSE, MISSION & VENDOR COMMITMENT
Our Vision
Africa Travel Shows, created by Africa Travel Connect, is a movement to celebrate, elevate, and reimagine
Africa’s global image through culture, creativity, and commerce.
Our 2025 edition, brings together a vibrant collective of traders, makers, storytellers, and innovators
across:
Gastronomy
Lifestyle
Fashion
Event Venues
245 Hammersmith Road
Novotel London West – Hammersmith
Dates & Format
Friday, 12th September 2025- Business to Business (B2B) Day9:00 AM – 7:00 PM
Saturday, 13th September 2025 – Customer Day9:00 AM – 7:00 PM
Important
Your booking is only confirmed once full payment is received. Early bird rate applies only if payment
is received by 15th August 2025.
We’re here to showcase Africa at its best — rich, bold, diverse, and unforgettable.
Terms & Conditions
Africa Travel Shows reserves the full right to:
Refuse or cancel any booking at its sole discretion
Deny participation to businesses that do not align with
the event's mission, standards, or values
Withdraw access to exhibitor space if required
documents, payments, or behaviours are not compliant with outlined expectations
Why We’re Doing This
We believe Africa is more than a destination — it’s a source of inspiration. Africa Travel Shows is
about:
Promoting African tourism and cultural heritage
Empowering small businesses and entrepreneurs
Connecting the diaspora to the continent
Telling new stories of Africa — full of pride, flavour, rhythm, and
excellence
The Market’s Purpose
The Africa Travel Show Market is more than just stalls — it’s a stage, a story, and a celebration.
We want each vendor to:
Showcase their passion and craft to a global audience
Inspire through food, fashion, music, design, and storytelling
Contribute to a marketplace that reflects the depth, richness, and
innovation of African culture
Your display is your voice. Your products are your pride. Your presence is part of the legacy we’re
building.
Vendor Commitment: Holding Space with Responsibility
By joining us, vendors carry the privilege — and responsibility — of being cultural hosts. That
means:
Creating a well-presented, safe, and welcoming space
Being open to social media filming and interviews
Preparing your display for video recording (as part of our Africa Travel
Shows digital series)
Submitting your full product list to avoid vendor duplication
Upholding the spirit of respect, unity, and shared success
And Above All… Have Fun!
This is your space to shine, connect, share, and enjoy.
Let’s celebrate Africa together — with music, laughter, good vibes, and community.
Bring your best. Be proud. Be joyful.
List your Show
Got a show, event, activity or a great experience? Partner with us & get listed on
Africa Travel Connect
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